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Dr. Alex Ross featured in Newsweek!

Dr. Alex Ross featured in Newsweek!

BLOCKBUSTED author speaks out on modernizing Disney’s problematic older content

As controversies rage about the problematic features of traditional Disney films and content, Newsweek has published an article about how “Disney Is Offending Its Audience”, and our founder is prominently featured. Here’s what Dr. Alex Ross had to say when featured in Newsweek:

“Disney would face an “impossible” task to ensure its vintage titles met today’s standards, according to Alexander Ross, author of The Evolution of Hollywood’s Calculated Blockbuster Films: Blockbusted.

“What would be even worse would be to ban the inappropriate; elements. We need to see these within a historical context [as a] reflection on the times. They shed light on our past, however unpleasant,” Ross told Newsweek. “With the now usual advisories, they should remain accessible to those who are interested. We need to continue engaging with these, the worst thing that could happen would be to shut down the debates.”

Ross was referring to Disney’s decision to put advisories ahead of older shows and films on its streaming service, Disney+, warning of potentially offensive content and even putting age restrictions on beloved titles such as Dumbo, Peter Pan and The Aristocats.

“Whether Disney can sanitize some of the problematic IP [intellectual property] in order to commercialize it is an entirely different matter. Some of their older IP, going back to their earlier, classic animation films is very valuable and adds hundreds of millions to the value of the studio’s library,” Ross added. “Does re-tooling it to make it acceptable and relevant to new generations make sense? Absolutely.”

CLICK HERE to read the full article at Newsweek.com!

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BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

30% off for all WriteMovies newsletter subscribers!

This ground-breaking new book shows how Hollywood developed its ‘calculated blockbuster’ and created a replicable model for success which all industry professionals can use to their advantage. Packed with insights and unheard stories from the massive films of the past and today through an industry insider’s perspective, it’s a must-read for screenwriters, producers and anyone with a passion for the movies over recent decades.

The book is published here in hardback ($110) and eBook ($45) formats:

https://rowman.com/ISBN/9781666911084/The-Evolution-of-Hollywood’s-Calculated-Blockbuster-Films-Blockbusted

An exclusive 30% discount is available to all WriteMovies subscribers. It’s easy to get the discount – just directly email info@writemovies.com to request the promo code!

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Cover Image

About Alexander Ross and BLOCKBUSTED…

Dr. Alexander Ross launched his journey into filmmaking, as an undergraduate at the University of Cambridge, by watching a lot more films at the Arts Cinema than attending lectures. On graduating, he was hired by Ismail Merchant (Merchant/Ivory Productions) to work on a film as assistant director.

Ross later went to Los Angeles, working for MGM Studios as a story analyst. With a keen eye for spotting scripts with great winning potential, he was hired by a literary agency based in Beverly Hills. Sifting through the pile of rejections, he noticed a script by a then unknown Quentin Tarantino, as well as one by Andrew Niccol (The Truman Show). The discoveries gave his career a major boost.

Several years later, Ross created his own management company, helped to finance a number of films, produced a romcom (which he sold to Warner Bros.), founded www.writemovies.com, ran more than 5,000 pitch meetings at the studios, (mainly with the heads of production), became an expert consultant to the European Union: Education, Audio-visual and Culture Executive Agency (EACEA), as well as to several hedge funds and family offices looking to invest in motion pictures. With his deep reservoir of knowledge about Hollywood’s inner sanctum, he decided to write about his experiences and so headed back to the UK to do a PhD. His first major publication came in the 2019 anthology on the film Grease: “Grease is the Word”.

Now, “The Evolution of Hollywood’s Calculated Blockbuster Films: Blockbusted” is his most extensive probe into Hollywood’s most dynamic era. It is the first contemporary book to delve deep into the studio process behind the making of some of the defining modern blockbusters of the 1970s and 1980s, by engaging directly with many of the leading executives who run Hollywood.

The book investigates William Goldman’s “Nobody knows anything” contention which suggests that every film the studios make is a colossal gamble. Over eight years of research, which included dozens of interviews with leading filmmakers and leading film academics, revealed that not only do the studios know exactly what they are doing, but by using replicable key markers of success, they have radically reduced the risk in film investment and significantly increased their multi-platform revenue streams.blockbusted by dr alex ross

This book is intended not just for scholars, undergraduates and post-graduates, but also for the fans of The Godfather, Jaws, Star Wars, E.T., Back to the Future etc. who want to find out what really made those films work. It also provides budding screenwriters, directors, producers, agents and studio executives with the keys to the kingdom.

The book shows specific, detailed instructions on how to make highly successful movies, repeatedly.

 

Email info@writemovies.com to get your 30% discount today!

BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

‘Blockbusted’ book cover revealed!

Exclusive reveal from Dr Alex Ross’s groundbreaking new book.

Due out in May, this fascinating new volume will open up unique insights into how Hollywood invented and evolved its ‘calculated blockbuster’, and its future in the age of streaming. Check out the book’s newly-unveiled cover, including inspiring quotes and testimonials we’ll share below! Just another example of the value we at WriteMovies bring to the industry and to your projects: all our consultancy services can be delivered by Dr Alex Ross directly. Get in touch today!

Consultancy Services by Alex Ross at WriteMovies.com

Here’s the cover to BLOCKBUSTED…

Blockbusted book cover revealed

 

And here’s what it has to say…

“This book outlines in extensive and unique detail how studios make money not just on blockbusters, but also eventually from all movies, as Alexander Ross uses his vast experience, inside knowledge, and scholarly expertise to lay out both the successes and the mistakes of the ‘blockbuster era.’ I highly recommend it to scholars in film studies and business, film school students working toward a career in the film industry, and budding film producers and studio executives.”
– Hal Lieberman, Former Head of Production at Universal Pictures

“This book provides an original and welcome contribution to the literature about Hollywood. Building on his ears of experience in the film industry, insights from prominent industry actors, and rigorous research, Alexander Ross offers a compelling account of the risk of the modern blockbuster business model through details case studies of seminal movies, and of its viability in the streaming video-on-demand age. A valuable read for cinema students, scholars, and professionals.”
– Allègre Hadida, Universty of Cambridge

“In these case studies, Ross debunks many myths built up about them. His case studies demonstrate the relentless attention of studio executives to the possibilities of generating revenue. This book captures this practice and, in so doing, provides a valuable contribution to the hard-nosed worldview of Hollywood.”
– John Sedgwick, Oxford Brookes University

In this book, Alexander Ross highlights how creative entrepreneurs saved the Hollywood studios in the 1970s by establishing the calculated blockbuster, consisting of key replicable markers of success, as Hollywood’s preeminent business model. Ross demonstrates how visionary individuals such as Coppola, Spielberg, Lucas, and Zemeckis helped create the modern, calculated blockbuster business model (BBM). However, with the rise of streaming giants and the studios struggling to compete, many consumers of entertainment now elect to partake from the comfort of their homes, making the difference between “cinema” and “television” anachronistic. Revisiting the history of those 1970s blockbusters and their ongoing impact on contemporary filmmaking, Ross offers distinct analysis on whether the calculated blockbuster can continue to lead, or if the streamers will continue to generate their own content and, eventually, fully control the dissemination process. For scholars and students in film, pop culture, and business along with aspiring filmmakers, screenwriters, producers, and executives, the book will be a valued resource.

Alexander Ross is a researcher in history at New College, University of Oxford.

 

Click here for Mentoring services by Alex Ross at WriteMovies.com

BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

New video: No one reads a rewrite.

Value your time – consult with a Hollywood professional.

Dr. Alex Ross says: “Value your time, always run a new script idea by an industry pro first. I have 20+ years of experience in the film industry. I work with all the studios and major agencies. Several of my clients have received Academy Nominations.

At whatever stage of writing you are, just let me know what you need. No one reads a rewrite. My feedback will optimize your script…”

 

Contact Dr. Alex Ross today!
dr alex ross mentor

BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

GREASE is the word…

Chapter by Alex Ross in a book exploring a cultural phenomenon!

His upcoming book BLOCKBUSTED isn’t the first time our founder Alex Ross has published his in-depth research in a book about iconic movies and cultural milestones. Alex is already the proud author of a chapter in a book with insights into the smash hit musical which starred John Travolta and Olivia Newton-John in cinemas. The book was edited by Oliver Gruner & Peter Krämer and released by Anthem Press, who describes the book as “Bringing together a group of international scholars, ‘Grease Is the Word’ offers fresh insight into the impact and legacy of the cultural phenomenon that is Grease.”

GREASE is the word

Chapter by Alex Ross in a book exploring a cultural phenomenon!

Alex’s chapter explores the production of GREASE. You can buy the book from booksellers, or direct from the publisher here:

Just another taste of the fascinating insights Alex will be unveiling this year when BLOCKBUSTED is released! We can confirm that the release date will be in May! Watch this space…

Click here to read more about Alex Ross’s books

BLOCKBUSTED! Exclusive discount for WriteMovies subscribers!

First industry acclaim for Blockbusted

Blockbusted is a new book charting the evolution of Hollywood’s calculated blockbuster, and will be released in the coming months – but the book has already been recognized and acclaimed by leading industry professionals. It’s even challenging the industry’s long-held assumptions, as you can see below. Check out these first endorsements – just the start of the industry acclaim for Blockbusted we’ll be updating you with over the coming months. Get the input of the book’s author Dr. Alex Ross into your own project at here – or email us at info@writemovies.com to get the ball rolling!

Universal Pictures former Head of Production and Paul Sammon

“This book outlines in extensive and unique detail how studios make money not just on blockbusters, but also eventually from all movies, as Alexander Ross uses his vast experience, inside knowledge, and scholarly expertise to lay out both the successes and the mistakes of the ‘blockbuster era.’ I highly recommend it to scholars in film studies and business, film school students working toward a career in the film industry, and budding film producers and studio executives.”
– Hal Lieberman, Former Head of Production at Universal Pictures

“You are holding a volume which, to my relatively seasoned mind, adds a unique contribution to text-based cinema studies. This book is a persuasive, rigorously researched study of the evolution of the contemporary Hollywood blockbuster. It lays down a parallel track which posits an apparently astonishing argument, flagrantly challenging a long-held bit of supposed critical wisdom – William Goldman’s oft-quoted dictum that “nobody knows anything.” Indeed, Alexander Ross maintains that certain players inside The Dream Factory’s upper echelon of studio chiefs, producers, and mega-agents are not only intelligent, sophisticated mavens, they actually know what they’re doing.”
– Paul Sammon, film industry professional and author

These are the first examples of the industry acclaim for Blockbusted we’ll be sharing with you over the coming months.

 

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