NOBODY is better qualified than Dr. Alex Ross in why films succeed and fail. He's:
- A top former agent who represented Quentin Tarantino, Andrew Niccol etc and other top writers,
- Producer of a theatrical feature film that was distributed by Warner Bros,
- Creator of an entertainment company he sold to Sandra Bullock,
- A BAFTA member,
- Founder of WriteMovies.com, described as having a ‘virtual monopoly… on the concept of global cinema’ by MovieMaker Magazine
- A collaborator with multi-award-winning directors
- An expert analyst to the EU’s Education, Audiovisual and Culture Executive Agency MEDIA Program since 2016, and,
- In 2020 he completed a DOCTORATE on why films succeed and fail. He has a unique insight, based on thousands of case studies, on the key replicable elements which make a film succeed.
Now he and WriteMovies.com are offering packages built around you and your needs – browse the items in CAPITALS in our main menu above to see what we can do for you. No one gives you an industry writing job because you went to a specific film school. You get one because of the quality of your writing sample. Our input will make all the difference for you.
Biography of Dr. Alex Ross
Educated at the universities of Heidelberg, Cambridge and the ESCP business school in Paris. Alex is fluent in four languages. He attended the London International Film School where he became student president. He started his filmmaking career by working for Ismail Merchant on Maurice, starring Hugh Grant. After moving to Los Angeles, he was trained as a story analyst in the venerable M.G.M story department and also worked as an analyst for Sally Field, Dick Clark and others. Subsequently he became an agent at the Gray/Goodman agency which represented Quentin Tarantino, Christopher De Vore (Elephant Man) & Mardik Martin (Raging Bull). Seizing an opportunity, he founded Fortis Entertainment, a management company, and discovered Andrew Niccol who wrote and produced The Truman Show (Academy nominated for best screenplay) and directed Gattaca, Simone, Lord of War etc. Amongst others, he also discovered the screenwriter Iris Yamashita, who received an Academy nomination for the Clint Eastwood film Letters from Iwo Jima.
Alex sold Fortis Entertainment to Sandra Bullock and spent the rest of that year teaching at various universities, film school and colleges in the UK & US. His interest in fostering and developing new writing talent led to him being asked to become a consultant to the National Academy of Writing of Great Britain, (headed by Lord Bragg). In 1999 he founded www.WriteMovies.com which has become an important entry point to the industry for new talent in the US, UK, France and Germany. In 2004 his company started off an internship program enabling British students to spend eight weeks working in the Los Angeles film industry.
In addition to having been interviewed on prime-time network T.V. by Dateline N.B.C, his career has been covered by: The Hollywood Reporter, Daily Variety, The Los Angeles Times, The New Yorker, Reuters, Newsday, The London Times, Daily Mail, The Guardian and others. Alex became a member of the British Academy (Bafta) in 2004. He produced the romantic comedy The List starring Wayne Brady, Sydney Poitier, Brad Dourif, Illeana Douglas, and Jane Lynch. The movie was acquired by Warner Bros.
He was appointed as an expert analyst to the EU’s: Education, Audiovisual and Culture Executive Agency MEDIA Program in 2016 and is continuing in that position.
In 2020 Alex completed 4 years of extensive research for his PhD investigating thousands of films to identify key factors that determine their success or failure. For this, he worked with not only leading Hollywood players, but business school based researchers globally. This has given him a unique insight into the replicable keys of success, which he includes in the feedback he provides his consulting clients. Alex is a peer review published researcher and has completed his PhD at the University of East Anglia, investigating the key role of replicable narrative structures in blockbuster movies. He is an Associate Fellow of the Higher Education Academy (AFHEA) and has had two visiting lecturer contracts in the UK, the last one with Westminster University for three years. He just contributed a chapter to the new anthology on Grease (1978) (Ed. Peter Kramer and Oliver Gruner). The book is called ‘Grease is the Word’: Exploring a Cultural Phenomenon, published by Anthem Press in June 2019.
This type of textual deconstruction was validated by George Lucas when he started to work on the script which became STAR WARS (1977). Alexander also wrote the “Studio Manual” which outlines the way production companies assess your script.