by John | Sep 15, 2023 | Alex Ross, News
BLOCKBUSTED author speaks out on modernizing Disney’s problematic older content
As controversies rage about the problematic features of traditional Disney films and content, Newsweek has published an article about how “Disney Is Offending Its Audience”, and our founder is prominently featured. Here’s what Dr. Alex Ross had to say when featured in Newsweek:
“Disney would face an “impossible” task to ensure its vintage titles met today’s standards, according to Alexander Ross, author of The Evolution of Hollywood’s Calculated Blockbuster Films: Blockbusted.
“What would be even worse would be to ban the inappropriate; elements. We need to see these within a historical context [as a] reflection on the times. They shed light on our past, however unpleasant,” Ross told Newsweek. “With the now usual advisories, they should remain accessible to those who are interested. We need to continue engaging with these, the worst thing that could happen would be to shut down the debates.”
Ross was referring to Disney’s decision to put advisories ahead of older shows and films on its streaming service, Disney+, warning of potentially offensive content and even putting age restrictions on beloved titles such as Dumbo, Peter Pan and The Aristocats.
“Whether Disney can sanitize some of the problematic IP [intellectual property] in order to commercialize it is an entirely different matter. Some of their older IP, going back to their earlier, classic animation films is very valuable and adds hundreds of millions to the value of the studio’s library,” Ross added. “Does re-tooling it to make it acceptable and relevant to new generations make sense? Absolutely.”
CLICK HERE to read the full article at Newsweek.com!
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by John | Mar 31, 2023 | Alex Ross, Elite Consulting, Our Books
Exclusive reveal from Dr Alex Ross’s groundbreaking new book.
Due out in May, this fascinating new volume will open up unique insights into how Hollywood invented and evolved its ‘calculated blockbuster’, and its future in the age of streaming. Check out the book’s newly-unveiled cover, including inspiring quotes and testimonials we’ll share below! Just another example of the value we at WriteMovies bring to the industry and to your projects: all our consultancy services can be delivered by Dr Alex Ross directly. Get in touch today!
Consultancy Services by Alex Ross at WriteMovies.com
Here’s the cover to BLOCKBUSTED…
And here’s what it has to say…
“This book outlines in extensive and unique detail how studios make money not just on blockbusters, but also eventually from all movies, as Alexander Ross uses his vast experience, inside knowledge, and scholarly expertise to lay out both the successes and the mistakes of the ‘blockbuster era.’ I highly recommend it to scholars in film studies and business, film school students working toward a career in the film industry, and budding film producers and studio executives.”
– Hal Lieberman, Former Head of Production at Universal Pictures
“This book provides an original and welcome contribution to the literature about Hollywood. Building on his ears of experience in the film industry, insights from prominent industry actors, and rigorous research, Alexander Ross offers a compelling account of the risk of the modern blockbuster business model through details case studies of seminal movies, and of its viability in the streaming video-on-demand age. A valuable read for cinema students, scholars, and professionals.”
– Allègre Hadida, Universty of Cambridge
“In these case studies, Ross debunks many myths built up about them. His case studies demonstrate the relentless attention of studio executives to the possibilities of generating revenue. This book captures this practice and, in so doing, provides a valuable contribution to the hard-nosed worldview of Hollywood.”
– John Sedgwick, Oxford Brookes University
In this book, Alexander Ross highlights how creative entrepreneurs saved the Hollywood studios in the 1970s by establishing the calculated blockbuster, consisting of key replicable markers of success, as Hollywood’s preeminent business model. Ross demonstrates how visionary individuals such as Coppola, Spielberg, Lucas, and Zemeckis helped create the modern, calculated blockbuster business model (BBM). However, with the rise of streaming giants and the studios struggling to compete, many consumers of entertainment now elect to partake from the comfort of their homes, making the difference between “cinema” and “television” anachronistic. Revisiting the history of those 1970s blockbusters and their ongoing impact on contemporary filmmaking, Ross offers distinct analysis on whether the calculated blockbuster can continue to lead, or if the streamers will continue to generate their own content and, eventually, fully control the dissemination process. For scholars and students in film, pop culture, and business along with aspiring filmmakers, screenwriters, producers, and executives, the book will be a valued resource.
Alexander Ross is a researcher in history at New College, University of Oxford.
by John | Jan 19, 2023 | Alex Ross, Elite Consulting, Our Books
Blockbusted is a new book charting the evolution of Hollywood’s calculated blockbuster, and will be released in the coming months – but the book has already been recognized and acclaimed by leading industry professionals. It’s even challenging the industry’s long-held assumptions, as you can see below. Check out these first endorsements – just the start of the industry acclaim for Blockbusted we’ll be updating you with over the coming months. Get the input of the book’s author Dr. Alex Ross into your own project at here – or email us at info@writemovies.com to get the ball rolling!
Universal Pictures former Head of Production and Paul Sammon
“This book outlines in extensive and unique detail how studios make money not just on blockbusters, but also eventually from all movies, as Alexander Ross uses his vast experience, inside knowledge, and scholarly expertise to lay out both the successes and the mistakes of the ‘blockbuster era.’ I highly recommend it to scholars in film studies and business, film school students working toward a career in the film industry, and budding film producers and studio executives.”
– Hal Lieberman, Former Head of Production at Universal Pictures
“You are holding a volume which, to my relatively seasoned mind, adds a unique contribution to text-based cinema studies. This book is a persuasive, rigorously researched study of the evolution of the contemporary Hollywood blockbuster. It lays down a parallel track which posits an apparently astonishing argument, flagrantly challenging a long-held bit of supposed critical wisdom – William Goldman’s oft-quoted dictum that “nobody knows anything.” Indeed, Alexander Ross maintains that certain players inside The Dream Factory’s upper echelon of studio chiefs, producers, and mega-agents are not only intelligent, sophisticated mavens, they actually know what they’re doing.”
– Paul Sammon, film industry professional and author
These are the first examples of the industry acclaim for Blockbusted we’ll be sharing with you over the coming months.
by John | Jan 13, 2023 | Alex Ross, Elite Consulting, Our Books
Essential reading for screenwriters this year! The history of the modern Hollywood blockbuster, with dozens of awesome interviews!
We’re proud to announce that this year Dr. Alex Ross will be publishing his new book BLOCKBUSTED – a history of modern Hollywood blockbuster films, packed with amazing industry interviews and insights. Film fans are going to love this!
The book is due to be published in May or June. Alex says: “every fan of The Godfather, Jaws, Star Wars, ET, Back to the Future and Blade Runner will want to find out more, as the book will provide never before shared insights.”
We’ve got lots of insights, endorsements and extracts from the book to share with you over the coming months… let the countdown begin!
Click here to see what Alex can do for you!
