Is Winter the new Summer for Hollywood blockbusters? Release dates of big films this year suggest that Winter is the season to be jolly for Hollywood.
So-called Oscar bait has always been released towards the end of Summer right through to Winter. This supposedly gives these films an edge – there’s a recency bias surrounding these films, but Winter is also slowly becoming the time for blockbusters, too.
In recent years the Middle-Earth and STAR WARS franchises have been reinvented and relocated release dates to December – which proved financially successful for them – and now the superhero films are following suit. The 2017 Spring and Summer saw the fringe films, the riskier films – GUARDIANS OF THE GALAXY VOL 2. SPIDERMAN: HOMECOMING, WONDER WOMAN, but come November, the big boys are coming back. THOR: RAGNAROK and THE JUSTICE LEAGUE both have November release dates – close enough to December to rake in the money, but far enough away from STAR WARS EP: VIII that they won’t have to fight off the Jedi fans.
While the big name films are currently few in number, it looks like Winter will become the new blockbuster season for years to come. https://www.bloomberg.com/news/articles/2017-09-19/how-hollywood-got-over-the-summer-blockbuster
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Summer Box-Office flopbusters – Notice the trends of Summer flops to avoid the same pitfalls.
A Summer to forget for Hollywood… the worst grossing Summer in the last ten years, but just why has this happened?
The content has been there. WONDER WOMAN, SPIDERMAN: HOMECOMING, BABY DRIVER, THE DARK TOWER, DUNKIRK, WAR FOR THE PLANET OF THE APES. Of course, they’re different in quality and appeal, but these belong to some big franchises and film companies. But, this Summer has not been so hot.
It’s hard to remember many other films beyond these. If I asked you to name 15 films released since the start of June you’d probably struggle – hell, we’d struggle!
One of the issues is the ease which moviegoers can check a review and decide on whether it’s worth going to see and spend their hard-earned cash on. It takes less than 30 seconds to open up the IMDB app on my phone to check the Dunkirk rating (8.4/10, not bad, Nolan). And this is no doubt how a lot of people are choosing to see films now.
And so many of those low scoring films will just be forgotten. Remember how the BAYWATCH movie was released this Summer, or PIRATES 5 at the end of May? No, me neither. It seems that Hollywood films are becoming more polarizing each year – we’re losing middle ground and average, yet enjoyable, rom-coms and now receiving either complete trash or filmmaking brilliance. We think that script development professionals deserve a bigger voice in the studios’ choice of projects and scriptwriting – and our founder Alex is compiling the research that’ll prove it, we’ve already had a look!
The lack of comedy seems apparent this Summer. Summer action films are always likely going to be a hit, but there’s very little engaging or original comedies or rom-coms out there. Which is just sad for the Summer. Now, we have to settle for things like THE EMOJI MOVIE… We used to get much better quality and ideas…
Maybe this represents a need for better and more original comedies, but there’s also a sign that Winter is becoming the time to release films. The Oscar bait is usually released around Autumn and Winter time, plus the STAR WARS franchise (and before it THE HOBBIT trilogy) was released around Christmas to increase revenue… and it worked.
It’s worth looking more deeply into what films have flopped and why. Try and spot any trends that occur in the failures and do your best to avoid them.
Read more on Hollywood’s horrible Summer here; https://www.bloomberg.com/news/articles/2017-08-11/hollywood-s-summer-from-hell
You can also see what sort of scripts are selling recently with Script Pipeline: https://scriptpipeline.com/category/script-sales
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© WriteMovies 2017