Is Winter the new Summer for Hollywood blockbusters? Release dates of big films this year suggest that Winter is the season to be jolly for Hollywood.
So-called Oscar bait has always been released towards the end of Summer right through to Winter. This supposedly gives these films an edge – there’s a recency bias surrounding these films, but Winter is also slowly becoming the time for blockbusters, too.
In recent years the Middle-Earth and STAR WARS franchises have been reinvented and relocated release dates to December – which proved financially successful for them – and now the superhero films are following suit. The 2017 Spring and Summer saw the fringe films, the riskier films – GUARDIANS OF THE GALAXY VOL 2. SPIDERMAN: HOMECOMING, WONDER WOMAN, but come November, the big boys are coming back. THOR: RAGNAROK and THE JUSTICE LEAGUE both have November release dates – close enough to December to rake in the money, but far enough away from STAR WARS EP: VIII that they won’t have to fight off the Jedi fans.
While the big name films are currently few in number, it looks like Winter will become the new blockbuster season for years to come. https://www.bloomberg.com/news/articles/2017-09-19/how-hollywood-got-over-the-summer-blockbuster
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