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All is not as it seems… AMC makes an investment in a virtual reality startup company, also backed by Hollywood stars.

Hollywood and Television companies are beginning to follow in the success of gaming with increased interest and investment in VR (virtual reality) companies. Gaming consoles such as the PlayStation 4 have already taken advantage of this phenomenon to give their gamers a new experience. Companies like AMC investing in VR companies suggests that audiences of film and television should start to get ready for a new cinematic experience.

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