Insights: Genre and what it really tells us

By Ian Kennedy, WriteMovies Director of World Wide Development: Genre is so often key to convincing producers, and audiences, to take an interest in your story. Yet at the same time, I hear lots of writers and viewers complaining about formulaic, predictable, derivative stories that lack originality and interest precisely because of their adherence to a genre. So why does genre matter so much, for better and worse? (more…)