The first footage from Disney’s live-action remake of MULAN has landed, and it’s got plenty of people excited. But there’s also a good number of people who are already tired of seeing Disney dredge through its catalogue of animated classics for films to remake.
Since Kenneth Branagh’s CINDERELLA in 2015, no animated classic has been safe – and 2019 has already been the busiest year of all. DUMBO and ALADDIN have both already been released to mixed reviews, and they’re soon to be joined by THE LION KING in just a couple of weeks time.
At first glance, it might seem that Disney are in danger of over-saturating the market with remakes. However, the numbers don’t support that idea.
ALADDIN didn’t impress the critics (or us!) all that much, but that didn’t put people off, taking an extremely healthy $921.7 million at the box office. And just two years ago, BEAUTY AND THE BEAST managed a monstrous $1.2 billion!
The simple fact is that it doesn’t matter if a few people get tired of seeing these remakes because Disney has a core audience who will happily line up to see their films no matter what. Playing on childhood nostalgia and the strength of their own brand, these remakes are always going to be sure-fire hits.
And that brand strength gives these films yet another advantage: Disney doesn’t need to worry so much about casting big-name actors who will help attract audiences. Look at ALADDIN as an example, where the only famous name in the project was Will Smith. Just being remakes is enough to bring audiences in.
You may be getting tired of the endless Disney remakes, but there’s a core audience which isn’t – and it’s that core audience that ensures they’ll keep getting made.