It’s no secret what kind of films are doing well at the box office these days – and which film in particular right now. Riding the wave of superhero successes, AVENGERS: ENDGAME, the 22nd film in the Marvel Cinematic Universe, is destroying all the competition in its path.
To put the success of ENDGAME into context, the film broke more than a dozen records in its opening weekend alone, as reported by this article by Variety. Most notably, it had the biggest worldwide opening of all time and took just five days to reach $1 billion.
And it goes on. The Marvel movie is charging towards the all-time worldwide record held by AVATAR having now made $2 billion. It took AVATAR 47 days to hit that threshold. ENDGAME has managed it in just 11.
The Marvel Cinematic Universe was already the biggest grossing franchise in movie history, and looking at this unprecedented success, it’s easy for writers and producers alike to start thinking that franchises are the way forward – hence the DC Extended Universe and the attempted Dark Universe from Universal, which got off to a rocky start with their 2017 reboot of The Mummy.
But before you start planning out your own movie universe, a few words of caution. Looking at the other biggest grossing franchises, only two out of the top ten aren’t based on pre-existing books or comics. So it’s tough to create one from scratch.
It’s also worth noting that neither of those two – STAR WARS or THE FAST AND THE FURIOUS – set out trying to create a franchise from the start. They began with stand-alone films and grew from there.
Even the MCU did something similar with its earliest films, rather than trying to introduce too much all at once. It may have shown the potential for vast, interwoven universes in film, but it didn’t overreach itself in the beginning. It also relied on the strength of its source material.
So before you start writing that massive series you’ve got planned out in your head, you might want to start on a smaller scale. The MCU may be wildly successful, but it’s tough to replicate that kind of success.